“Now that the initial weekend flush is behind it, that hot period when pretty much anything that had the Star Wars name on it could have earned $500 million worldwide, audience fervor for Star Wars: The Last Jedi has cooled off like a chilly winter evening on planet Hoth.
In North America, daily holds for the Rian Johnson-directed flick have been significantly worse than those experienced by Rogue One: A Star Wars Story, and if the pattern continues The Last Jedi could actually wind up doing not much better than the 2016 spin-off movie. […]
After opening at nearly 90 percent of The Force Awakens‘ strength, The Last Jedi has steadily fallen behind, and by Wednesday, its 6th full day in release, it was holding its audience at a lesser rate than every one of the previous eight live action Star Wars movies. It had retained just 16 percent of its opening day gross, a figure that, as the chart below shows, is well below the holds for The Force Awakens, Rogue One, and the last of the prequels, Revenge of the Sith.